Investing in professionally designed labels for your hand-crafted candles is the most effective way to ensure that your products can compete with similar options on the market. Professional label manufacturing in your area will give your candles a commercial look and feel that most customers can relate to while shopping. When designing your labels, these five considerations will ensure that your products stand out from the crowd:
Basic Branding Design
Branding your business is one of the most effective ways to maintain a competitive edge because it differentiates your candles from all of the others on the market. A brand is typically based around an eye-catching logo, and sometimes includes a slogan or graphic in the overall design.
Your branding should be consistent across all of your product packaging, advertisements, emails, and letterheads, but you have limited space for branding on candle labels so using just the logo portion of your brand is enough to make your candles recognizable to consumers. Whether on the top, bottom, middle or back, it's a good idea to make sure that the logo stands out on your labels so it can be seen from a distance.
Eye-Catching Color Schemes
Colors can have an effect on your customers' emotions and drive them to make purchases, even when they aren't necessarily in the market for candles. There are a variety of different ways to reach customers through color – here are a few techniques that may work for you:
- Grab attention with the help of red accents.
- Create trustworthiness with hues of blue.
- Create some elegance by using purple trim.
Try to tie in your brand colors with your accent colors to ensure that you reach a variety of different consumer types.
While you don't have to include the ingredients on your candle labels because they aren't used on the skin or consumed, it is a good idea to include ingredients that people may be sensitive to, such as essential oils. This will minimize dissatisfaction among those who purchase your candles and ensure that customers are fully away of the scents and chemicals they'll be burning in their households. The ingredients don't need a prominent place on your labels. If possible, place them on the bottom of the candles so they don't interfere with your marketing message on the face of the labels.
It's important to protect your business from liability lawsuits by placing disclaimers on your candle labels that warn consumers about their flammability. Providing guidance for proper candle use will also help to cut down on consumer injuries and minimize your liability for injuries that do occur. Remind customers to:
- Never leave their candles unattended while burning.
- Keep candles away from children's reach.
- Refrain from burning candles near flammable appliances.
If you simply don't have enough room on your candle labels to provide these tips, make sure that a simple line like "caution: flammable" is included in small print somewhere.
There are many reasons to find the space to display your company's contact information on your candle labels. First and foremost, it gives customers a point of reference when they have questions, concerns, and praises to share with you. It also encourages open communication which is something all customers can appreciate. You'll find that included you phone number, address, or website information on your labels also encourages repeat business from consumers which increases your profits and customer loyalty.
With the help of these tips and tricks your labels will look professional, enhance your company's authority within your industry, and send a clear message to customers that drives them to make a purchase when they come across your candles.Share